Broads Authority members of staff and volunteers have received their new uniform which comes as part of a five year partnership between Columbia Sportswear and the UK’s National Parks. The sportswear company describes its products as ‘tested tough’ and are designed to keep National Park staff warm, dry, cool and protected in all of the conditions they experience whilst fulfilling their role.
Columbia Sportswear will work with the Broads Authority and other National Park organizations on initiatives to further the public’s understanding of their National Parks and encourage more people to come outside and enjoy the special landscapes that are on their door step.
The initiative also helps to make the Broads Authority more efficient replacing a range of clothing that had to be purchased freeing up more budget to be invested into the National Park. The Columbia kit connects the Broads with the wider National Park family, where a similar uniform can be seen throughout the country at different National Park sites.
Andy Barker, General Manager of the UK and IR Columbia Sportswear brand, said of the partnership,
“At Columbia, our mission is to help people enjoy the outdoors longer. That’s why we consider it our responsibility to be conscientious stewards of our shared environment. Becoming a partner of the UK’s National Parks is an unrivalled opportunity to highlight the amazing work conducted by rangers and staff.”
Chief Executive of the Broads Authority, John Packman welcomed the partnership,
“The Columbia brand is highly respected and the partnership with them has saved National Parks crucial time and money. Knowing that our staff are kitted out in some of the highest quality clothing on the market leaves us free to focus on our important work of enhancing the unique habitats, landscapes and access to the waterways. The Columbia brand is doing a great service to all National Parks.”
Head of Ranger Services, Lucy Burchnall, said of the partnership,
“The arrival of the new uniform is seen by staff as an important development for the Broads. It helps our team to feel integrated within the National Park family and it is great to be out in the field in a brand which is practical, comfortable and efficient.”
Ranger, Colin Hart, said of his new kit,
“The Columbia kit has been really well received. It’s warm, comfortable, and looks great. We’re out in the National Park in all weathers so reliable gear is a must, the Columbia brand is proving itself up to the challenge.”
Special National Park Columbia Sportswear will soon be made available at Broads Authority Tourist Information Centers and the full range of clothing and footwear can be purchased online at: www.columbiasportswear.co.uk
The new uniform arrives as the Broads Authority awaits the results of the BBC Countryfile Magazine National Park of the Year awards. Voting is open until 5 March 2018 and the public can vote in a number of categories including 3 that feature contributions from Norfolk (best National Park, reader photo of the year and best beach). Suffolk is shortlisted in the ‘holiday destination category which also encompasses the Broads National Park. http://www.countryfile.com/bbc-countryfile-magazine-awards-2018
Friday 16 February 2018